PARTS PER THOUSAND
Custom Insight for Niche Artistry
…Not only do I have a global vision of what I want to achieve, but I memorize the substances and the likely role of each one of them in the composition. Pascal’s reasoning— I cannot understand the whole if I do not know the parts and I cannot understand the parts if I do not know the whole —is an idea that encourages me to shuttle constantly back and forth in my thinking.
—Jean-Claude Ellena
Perfume, the Alchemy of Scent
Welcome to PARTS PER THOUSAND
PARTS PER THOUSAND is a research, data, and insight agency built to support niche artistry
Our data covers every facet of decision-making in your discipline aligned to your markets and audiences:
Our name is our first chance to illustrate exactly how we are pragmatically and philosophically equipped to answer your hardest questions: the name PARTS PER THOUSAND reflects our expertise in niche cosmetics and fragrance and our commitment to your artistry.
We are a newly-founded intelligence studio with an extensive proprietary database of niche cosmetics and fragrance data. Our proprietary database ethically gathers insights from diverse sources, is regularly updated, and spans across the entire industries to fuel your art.
We know that your work depends on mastery of trace elements. “Parts per thousand” is a unit of measurement that is used in formulation when accuracy and balance are at the forefront of creation.
Our work at PARTS PER THOUSAND is dedicated to the importance of the thousandths. We identify the micro-patterns of language, the quietest and subtlest changes in market cues, the rare data points that others overlook or do not have the niche experience to meaningfully identify as the basis of insight.
Product popularity
Purchasing trends
Social / digital trends
Language and messaging trends
Industry trends
Stockist insights
Demographic Insights
Competitor Insights
Audience Insights
You choose the research timelines
Monthly trend analysis
Quarterly deep dive reports
Track launch performance
Custom audience surveys
Bi-annual planning sessions
We only include what is relevant to your questions, situation, and goals — no market report fluff that you cannot use
We work with real data — not scraped bots or irrelevant people blowing through surveys
We inform actual next steps to solve your problems — all research includes a strategic guide
Research that fits your needs
Our Core Data & Insight Services
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Custom Insight Reporting
Created just for your business. This custom report skips unnecessary data cuts found in other marketing reports that don’t fit your needs.
Choose from over 100 cosmetic and fragrance industry data options. Our data targets your key issues and supports long-term strategy. Custom reports frequently include the following:
Product and fragrance popularity, favorite notes by gender, competitive insights, market trends, regional market trends, custom audience insights from surveys or social listening, and more.
We provide a tailored report with answers and include a presentation and brainstorming session to make it immediately actionable for your business.
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Digital Focus Groups and Surveys
Our audience insights are a sharp, handcrafted radar derived from the voices of both those who know fragrance well and those who are just dipping their toes in.We work with a passionate community of cosmetics and fragrance lovers and scent seekers actively raising their hands, saying, “Hear us out!”
Our audience research uses a variety of digital and traditional means to power your messaging, social channel strategy, improve your brand’s marketing lexicon, and communicate better with a passionate, willing audience of scent-seekers. -
Market Landscape and Competitive Audits
Our market landscape reports are tailored to your current market positioning. We identify ongoing market trends and predict upcoming and future trends that will impact and shift the niche fragrance landscape.
After meeting to discuss your goals and identify your market positioning, Parts Per Thousand creates either a one-time custom report or an ongoing quarterly/yearly report to keep you aware of the changes in the fragrance industry.
All reports include a presentation and strategic brainstorming session to make sure that the insights identified are useful for your business planning. -
Website and Social Media Strategy Measurement Reporting
Are your website and social channels performing the best they can? Are consumers bouncing the moment they hit your About page? What path do your customers take through your website? Are your social channels and email campaigns effectively engaging customers?
Parts Per Thousand offers one-time custom deep-dive reports into your website measures and social media performance. We also offer ongoing reporting to see change and improvement over time at a monthly, quarterly, or yearly basis.
All reports include a presentation and strategic brainstorming session to make sure your website and social channels are benefitting from the value of our reporting. -
Influencer Identification and Engagement
If you are looking to partner with fragrance influencers, our proprietary Influencer Mapping methodology takes the guesswork out of the game by identifying which established or on-the-rise fragrance influencers are best fit to co-create and collaborate with you.
Identify and engage with fragrance influencers to co-create ideas, discuss products, boost social engagement, and more.
We provide a tailored report of all social influencers that best fit your business ideas, as well as guidance and initial outreach and connection ideas. Parts Per Thousand does not work directly with fragrance influencers. -
Audience Language Reports
Your customers know that cosmetics and fragrance can be…. confusing. What is a topper? What’s a primer? Are the notes literal? What’s a fougere? How unisex is unisex?
Based in linguistic insight and built from a methodology from academically trained linguists, this report is essential to making sure you are best communicating your brand vision and artistry.
This custom deep-dive report dives into the language of your audience to identify whether the lexicon you are using in your website and product descriptions are as impactful and powerful as they can be to your current and future audiences.
We provide a tailored report with answers and include a presentation and strategic brainstorming session to make it immediately actionable for your business.
