PARTS PER THOUSAND
Data Analytics and Insight for Niche Artistry
Our Data Philosophy: Enhance Artistry
PRECISION AND ACCURACY
“Parts per thousand” is a unit of measurement finer than the percent and used when accuracy matters. It conveys granular precision and signals that your insights don’t deal in vague trends or empty abstractions. We detect nuance at the smallest measurable level: how one note, one phrase, one detail changes the experience for consumers.
In the world of scent and storytelling, the difference between mediocre and transcendent often lies in trace elements. Our work at Parts per Thousand believes in the importance of those thousandths: the micro-patterns of language, the quiet consumer cues, the rare data points that others overlook.
BRIDGING FORMULATION AND ARTISTRY
Our data philosophy is that research and analytics should enhance artistry, not drive it or replace it. For that reason, the name Parts per Thousand evokes the lab—measurement, rigor, empirical thinking, while still capturing our core duality: creative interpretation grounded in data.
Our name reflects our expertise
We understand your discipline on both a scientific and social level, which is why we’re equipped to answer your hardest questions. Parts per Thousand is a data and research agency with the world’s most extensive database of fragrance data and insight. Our niche database gathers insights from diverse sources and is ethically sourced and collated, including social media, audience perception studies, academic literature, industry reports, specialized and mainstream publications, and marketing materia. The name Parts per Thousand reflects our expertise in niche fragrance and our commitment to artistry.
Insight that enhances artistic vision, not replaces it
Data is for you, too.
Data is for you, too.