Parts Per Thousand Team

  • MK - Brand Strategy & Data Lead

    Mary-Kate (MK) leads data strategy and analytics for Parts Per Thousand.

    She brings over ten years of extensive data leadership experience specifically in the health and wellness industry.

    As a data lead, she works with creators, companies, non-profits, and academic institutions to design and execute analytical plans that explore language use within communities and identify authentic language trends that resonate in marketing.

    You can find her on other fragrance review sites like Parfumo and Fragrantica with the handle MM Word

    MK writes:
    Fragrance Data/Insight Articles

    Fragrance Education / History

    Fragrance and Identity

  • EK - Niche & Indie Expert

    Elizabeth Kate (EK) leads product and house reviews for Parts Per Thousand.

    EK is a fragrance enthusiast and expert in the market landscape for niche and indie fragrance houses.

    Her favorite thing is to write insightful comedy reviews, recommend delightful and memorable scents for wonderful people, and assist new creators in gaining a strong foothold within the vast and ever-evolving fragrance market.

    You can find her recommending indie fragrances on Reddit at @whiff_EK

    EK writes:
    Humor articles

    Indie Product/House Reviews

    Creator showcases / spotlights

  • HA - Designer & Lifestyle Lead

    Hasan Alec (HA) leads designer product reviews and specializes in creating content focused primarily on fragrance for for life style.

    HA also writes detailed articles on fragrances for men, covering topics such as what works best in the office environment or for a night out on the town, as well as recommendations for those shopping on a tight budget.

    Hasan runs our Parts Per Thousand Instagram and Tiktok pages at @partsperthousand. Check us out!

    HA writes:

    Articles on recent releases

    Lifestyle - Men

    Fragrance Classics

Parts Per Thousand FAQs

What kind of fragrance content does Parts Per Thousand publish?

Parts Per Thousand publishes in-depth, literary fragrance writing. From a content perspective, we accept reviews, essays, opinion pieces, fiction and data studies that explore how language shapes how we smell.

We focus on high-quality, reflective pieces about indie, niche, and designer perfumes that connect scent to story, emotion, and identity.

How can I submit my perfume review or fragrance essay for publication?

Writers and reviewers can submit their work directly through the Submissions page on the Parts Per Thousand website.

We accept original works authored by the submitters only. Works may also be published on your own social media channels.

Do you accept submissions from fragrance brands or PR samples?

Yes. Brands can submit fragrances for review consideration. However, editorial coverage is independent, non-sponsored, and based solely on artistic and sensory merit. Transparency is central to our publishing philosophy.

How is Parts Per Thousand different than a review blog?

Unlike traditional perfume blogs, Parts Per Thousand treats fragrance writing as cultural analysis.

Our primary focus is on seamlessly combining creative storytelling, nuanced linguistic insight, and robust data-backed context. While we publish fewer pieces overall, each one is thoughtfully crafted and deeply considered to provide meaningful value.

What is Parts Per Thousand’s fragrance strategy and insight service?

We provide custom research and analytics and strategic insight for fragrance brands, using linguistic research and data modeling to reveal how people talk, think, and feel about scent. Our goal is to help creators make smarter, story-driven business decisions.

How do you use data to help fragrance brands grow?

We proudly maintain the largest collection of ethically-gathered fragrance consumer reviews available, supported by a diverse panel of both passionate fragrance enthusiasts and curious beginner consumers for insightful panel pings.

Backing this, we have a dedicated team of data experts and strategy leaders with extensive experience in the health and wellness industry, known for their proven track record of transforming research insights into measurable ROI.

This helps brands refine storytelling, positioning, and product development with measurable precision.