About
PARTS PER THOUSAND
We are a data-driven intelligence studio with an extensive proprietary database of niche fragrance data and targeted market research capabilities. Our proprietary database ethically gathers insights from diverse sources, is regularly updated, and spans across the entire niche industry to fuel your art.
In addition to our Insights Desk, we also publish regular high-quality fragrance articles and host contests and giveaways.
Our name is our first chance to show that we’re equipped to answer your hardest questions. The name Parts Per Thousand reflects our expertise in niche fragrance and our commitment to your artistry.
In the world of scent and storytelling, the difference between mediocre and transcendent often lies in trace elements. “Parts per thousand” is a unit of measurement that is used in formulation when accuracy and balance are at the forefront of creation.
Niche fragrance is on the rise. Is your brand equipped with the right story and the right language to stand out in a burgeoning crowd of market entrants?
Niche fragrance conversation is on the rise
Founded by strategy and data leaders in the health and wellness industry, we developed PARTS PER THOUSAND to provide custom, targeted data and insights to help boost your brand’s artistic story.
The PARTS PER THOUSAND Team
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MK - Founder & Data Lead
Mary-Kate (MK) leads data strategy and analytics for Parts Per Thousand.
As founder and data lead, she works with creators, companies, non-profits, and academic institutions to design and execute analytical plans that explore language use within communities and identify authentic language trends that resonate in marketing.
She brings over ten years of data leadership experience and a passion for fragrance articles that challenge and delight readers.
You can find her on reddit at @whiff_ekMK writes:
Fragrance Data/Insight ArticlesFragrance Education / History
Fragrance and Identity
Niche & Indie Market Trends
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HA - Designer & Lifestyle Lead
Hasan Alec (HA) leads web design and and infrastructure for Parts Per Thousand. He writes product reviews focusing on men’s trends in the designer, niche, and upscale fragrance categories. He specializes in creating content focused primarily on fragrance for for life style.
Want to know what is best for office wear in fragrance for the cooler months? HA is your guy. He maintains submissions for lifestyle articles and has an interest in upcoming trends in the fragrance landscape.
Hasan runs our Parts Per Thousand Instagram and Tiktok pages at @partsperthousand. Check us out!
HA writes:
Articles on recent releases
Lifestyle - Men
Fragrance Classics
Parts Per Thousand FAQs
Research, Data, and Insights Agency
What is Parts Per Thousand’s fragrance strategy and insight service?
We provide custom research and analytics and strategic insight for fragrance brands, using linguistic research and data modeling to reveal how people talk, think, and feel about scent. Our goal is to help creators make smarter, story-driven business decisions.
How do you use data to help fragrance brands grow?
We proudly maintain the largest collection of ethically-gathered fragrance consumer reviews available, supported by a diverse panel of both passionate fragrance enthusiasts and curious beginner consumers for insightful panel pings.
Backing this, we have a dedicated team of data experts and strategy leaders with extensive experience in the health and wellness industry, known for their proven track record of transforming research insights into measurable ROI.
This helps brands refine storytelling, positioning, and product development with measurable precision.
What kind of fragrance content does Parts Per Thousand publish?
Parts Per Thousand publishes in-depth, literary fragrance writing. From a content perspective, we accept reviews, essays, opinion pieces, fiction and data studies that explore how language shapes how we smell.
We focus on high-quality, reflective pieces about indie, niche, and designer perfumes that connect scent to story, emotion, and identity.
How can I submit my perfume review or fragrance essay for publication?
Writers and reviewers can submit their work directly through the Submissions page on the Parts Per Thousand website.
We accept original works authored by the submitters only. Works may also be published on your own social media channels.
Do you accept submissions from fragrance brands or PR samples?
Yes. Brands can submit fragrances for review consideration. However, editorial coverage is independent, non-sponsored, and based solely on artistic and sensory merit. Transparency is central to our publishing philosophy.
Parts Per Thousand FAQs
Insights and Community Articles
Parts Per Thousand
OPEN SUBMISSIONS
We’re accepting high-quality, thought provoking articles and product reviews about fragrance. For open submissions we pay $30 per article or a fragrance prize from our prize vault.
Recent submissions of the content we are looking for vary greatly. Our recent selected submissions have ranged from:
Detailed and honest product reviews of fragrances
Indie/niche fragrance brand reviews
A funny story of the last comment you overheard in public about fragrance
Historical accounts of perfume trends
Personal stories about how smells elicit memory
A critique of the role that social media plays in fragrance purchasing decisions
One woman’s hunt for her estranged father’s mystery cologne
And more! Surprise us!